Jewelry Product Photography: Common Mistakes and How to Avoid Them
Do you know veracious images of your jewelry products are the key to attracting and retaining customers? It is to enable the customers to learn about your product as much as possible, to reach the conclusion, whether they want to purchase it or not. And above all it makes your website appear more professional, consistent, and reputable.
Shooting jewelry products comes with its own distinctive set of challenges- you got to capture sparkle of the stones, intricate design, and shine. Jewelry products are small and complicate in design and can become a challenge at the stage of shooting. Although product retouching service is a sophisticated alteration of the photographs to cater accurate Excellency to images with a captivating professional touch.
However, shooting jewelry products is a challenge in itself and can be overcome with a trifle little bit of designing and planning. With that in mind, let’s discuss how to avoid the 9 most common pitfalls that jewelry product photographers often fall into while shooting jewelry product
- Clean Your Products
While shooting jewelry products either on models or on plain backgrounds make sure, that you clean the products before shooting. Dirt or prints invisible to human eyes are captured by the camera and show up when we sit for the edits. Carry cotton gloves and wipe down your jewelry to prevent reshoots and wastage of time.
- Cluttered Background
The best way to keep your images simple and clean is to photograph your products against a white background. There’s a reason Amazon, eBay, Rakuten, and most marketplaces need or suggest a white or neutral background. It’s quite evident white or light-weight grey background helps to avoid distractions from the main product and keeping the emphasis on the product while you browse through their online catalog. On a white background, the product can be judged easily and give correct color representation which ultimately boosts customer’s confidence.
- Unnecessary Propping
Unnecessary propping creates a distraction from the product and spoils the clean & professional look. The best thing is for your jewelry photography is you won’t have to get a mannequin, live models, or any props. The best way to shoot is the one where jewelry is laid flat over the white background rather than hanging or placing it on a stand. Keeping it simple allows a piece of jewelry to play the solo and stay in the focus of the customer’s attention.
- Keep it Consistent
Consistency is integral in jewelry product photography because when your images change too often in correlation to your other product photos or shot to shot, the lack of consistency baffles and sidetrack customers. Develop a collection of pointers for your jewelry photography and follow them to ensure consistency in images. Further document everything that’s being executed, to avoid cropping and sizing each photo differently. Documenting things like camera settings, lighting or background colors will ensure that each image is shot and edited the same way.
- Indigent Preparation
With indigent preparation, I mean you haven’t spent enough time and invested resources needed which leads to enormous time wastage of the photographer. Remember to remove all tags, strings, and stickers from your product beforehand to curtail shooting time. Another crucial thing is to examine and repair imperfections from your product. Sometimes jewelry comes in missing stones or gems and later to fix these flaws in Photoshop is quite time-consuming and complex and re-shooting it again would mean starting from scratch which can be quite a frustrating process. After repairing damages, remember to give the product a thorough cleaning and dusting. In jewelry photography, the cleaner and gleaming a product, the better.
- Detailed Shots From all Angles
Needless to say, that jewelry is all about nuance. You can never have enough product images on your product page, so shoot more – and from every angle. The more angles and images you create to promote your product, the better- but remember to stay consistent. Show every nook and cranny of the accessory because customers wish to examine the product thoroughly before purchasing it. Indeed it is worth showcasing every aspect of your product to your customers, and this will result in customer trust of your products. Indeed, more images can equate to more sales.
- Inaccurate White Balance
An erroneous white balance can result in weak or wrong image color. For instance, a blue image may appear gold due to the wrong white balance. Red needs to look red and white needs to look white any slight change in colors can ruin your shoot. Remember to select white balance mode in-camera settings manually or simply to automatic and capture colors as close to how they actually appear in real life as possible. So take your time and adjust the white balance to the correct temperature and color tone to give accurate output.
- Focus is The Game
In order to garner your customers’ affection and attention, your jewelry images need to be as sharp and crisp as possible. Soft focus can be artsy, but in jewelry photography, it tends to backfire because the human eye values sharpness above all. Keep your subjects in focus by shooting with lower aperture number f/11 to f/18 depending upon the product size.
ISO to be kept as low as possible, as higher ISO leads to noisy and grainy images. Make sure you focus on your jewelry piece and work on proper lighting to give that object sharp well-defined edges.
You want your customers to be gazing at your jewelry while not making an attempt to make sense if that’s the photographer’s reflection or a flow within a stone. If your lighting isn’t right you will get bad reflections on your products. Shooting with shiny subjects is extremely difficult due to their reflective nature. Reflections, specifically when displayed on multiple facets, are tiresome and time-consuming to remove in post-production. Use studio lights with diffusers and umbrellas to reduce reflections and zoom in to closely examine the product to ensure that you haven’t captured any reflections.
Let’s Get Shooting
Considering these basic yet significant pointers in jewelry product photography which will help boost the professional look of your website and boost your product sales. Following the above tips and with enough practice, I am sure you will be able to capture high-quality jewelry photographs.
EIE’s Creative Edge
But even if you think the images you captured require further augmentation and processing you can always contact EIE for image editing services. Our company offers consistent and high-quality jewelry images with on-time delivery. Our experts can get you aww responses from your customers or clients. Irrespective of the complexity of your jewelry items we fabricate each image to do justice to bounteousness and its uniqueness. Get in touch with us today, to avail our professional jewelry retouching services.