Achieving Color Swapping Perfection For Fashion Accessory Images With EIE
Fashion accessories retouching is a process of e-commerce photo editing, which includes enumerating new details or touches to an image for correction or amelioration. It aims to create imagery that is more attention-grabbing and that persuades the customer to buy the product without thinking twice.
Taking into consideration the vast variety of products that are available to consumers in the market these days, one needs to ensure they can differentiate the product from the mediocre and present it as extraordinary. One way to achieve the patina in fashion accessories is through presenting the rainbow of colors these fashion accessories are available in.
Oftentimes brands don’t have the time to make more than one or two samples of products but they need to show variety and variation in the pattern and color. This is when they turn to Ecommerce Image Editing for Color Swapping services.
Image Retouchers use a conglomerate of tools in Photoshop and take into deliberation, the importance of color, shape, and texture of images, to perform this procedure.
As a customer, the entrancing pictures we see are an outcome of their work.
Below we have demonstrated through example how we at EIE perform Color Swapping services for Fashion Products and Accessories for Ecommerce websites, by using the Photoshop Editing and Retouching software.
What To Consider Before Recoloring Products
Firstly, you need to ensure the image you have received is accurate and you will be able to isolate the pattern that needs to be swapped for color. Let’s take a look at the image below.
After you have checked the image for quality, the next step is to open the image in Photoshop and then Clip It, as mentioned above, to isolate it from the base.
Every image, before Color Swapping, must be clipped using the pen tool and placed on a neutral background to ensure the resulting image doesn’t have distorted or dull colors.
For instance, the image below has been clipped and the pin that was holding the bag’s strap in place has been removed.
Additionally, you may also need to Clean Up your image using the stamp tool and fix any imperfections that may have been captured during the production process. Using this tool in the right context can aid in getting rid of unwanted elements that may distract from the product.
The image below, has been placed on a neutral background and the fabric and zip have been made even to give it a more seamless appearance.
Removing the Color Cast is also an essential step in the post-production process.
Color Casting is caused due to reflected light from nearby objects and can create an unwanted color change in the product image. It can even be caused if the photographer, during the production stage forgets to adjust the white balance setting in the camera.
For instance, white product photos that are taken using fluorescent lights may have a greenish color cast OR if the white balance has not been adjusted, may also appear to be gray.
Hence, it is important to use dodge and burn and saturation tools to remove any kind of Color Casting.
As you can see below, the grayish cast of the bag has been removed, making it appear brighter and more vibrant.
Last but not the least; you’re going to want to Color Match.
Using a Color Card when you’re photographing is crucial to ensure that the colors come out as well as they appear on the product. It’s basically trying to match the color on screen to the color off screen.
Depending on the RGB setting of the product photograph, you need to merge, blend and combine primary, secondary or tertiary colors to increase or decrease the vibrancy of a product image.
For example, if the blues in your image come out cooler than the product, you have to add yellow for warmth and green for a neutral undertone to achieve the tone of blue you desire.
This has been accomplished in the image below by masking the color parts with the pen tool to isolate just the strap and logo that need to be matched and adding in the brighter blue color that was lost during photography, using the curves tool.
Recoloring / Color Swapping
As mentioned above color swapping or recoloring at the most basic is very much like color matching, but has one prime difference in ethic. Rather than modifying the colors to more explicitly match the photographed product, we change it to a different color palette to be able to match a differentiated colorway of the same product and category.
Here’s an example of how we have provided product Color Swapping services and the tools we use to do so with utmost perfection.
Part 1: Selective Coloring
The next step after Color Matching is selective coloring. Using this particular method one can isolate the individual colors. This aids in improving the vibrancy and depth of the colors. This can be achieved by opening the color and adjusting the C,M,Y,K (Cyan, Magenta, Yellow and Key) values individually.
For example, in the reference image below, the color requested by the client was blue. As you can see below we have the blue and cyan panels open simultaneously to adjust the values and achieve the color that is desired.
Part 2: Painting on Layer Masks
This is the final step of the Color Swapping process as here is where you can isolate every individual pattern that you need to recolor. To achieve this you have to create a path using the clipping method and create a mask to isolate the particular layers. Next, you need to de-saturate the existing color to gray using the saturation/hue tool.
Finally, choose the color picker to grab the color from the swatches panel that has been provided by your client and paint it on your overlay layer. As you can see below, this is exactly what we have done for this particular product image.
The Importance and Significance of using EIE for Color Swapping Services for E-Commerce:
Images play a key role in E-Commerce services. The best way you can attract your consumers is with the help of high-quality product images. People look to product photographers for this purpose but they alone cannot resolve anything until the images are ready for the market.
For better appeal, E-Commerce sites now require background color change services of the product images to match the background and overall theme of the website to make it look more alluring to the eyes of the customers and to create consistency.
In addition to the above, there are various other factors one needs to consider during production and photography that can affect the color and tone of product images and make them appear different from the real product.
The biggest being the impact of lights and their reflections of the resulting product image. During the process of production, lighting and shadow differences are more than capable of skewing the real color of the product.
The experts at EIE provide an extraordinary look to the image. Not only can we recolor product images but can also fix the faded color or blurred views in the images. We restore the natural look of the photo without making it seem overly edited.
By using EIE for your recoloring and other image retouching needs, you can ensure the repetitive product photo-shoot costs are cut, moreover you can guarantee the consistency in product colors in every shot.