The quality of Product Images on a website influences the customers to make a purchase and also ensures that your customers have a positive shopping experience. Blurry and poorly-lit product images will create a negative impact on the minds of customers, yet on the off chance if you add sharpness, proper lighting, and a couple of other fundamental components, your items may simply start to sell themselves.
With high-quality product photos, you give your customers an unforgettable shopping experience. This will offer energy to your e-commerce website and the traffic that you gain will convert into sales in no time.
But before you start shooting your footwear there are some critical measures that you need to take and ensure for a smooth-running shoot to obtain desired results. I have a few tips that’ll make your life a little bit easier while creating a framework for your shoot and getting the best results possible.
So, Here We Go !
TIP 1: Try not to Lay the Footwear Flat
Laying your footwear flat will take away from their 3D visual capability and make them seem lifeless and inelegant. This will easily spoil the visual appeal of your footwear. The image won’t provide any details to consumers that want to purchase your product. Thus footwear should always be placed in a manner that aids the customer examining it from every possible angle.
As you can see from the image above, it provides very little information to the customers to help them make a purchase decision. Because of difficulty imagining how the footwear would look when actually worn and as a result the customer would turn away from the product.
TIP 2 : Create an Illusion of the Footwear
The footwear should be displayed in a manner that makes it appear as though it is worn by someone, or at least you can create an illusion. To give the footwear an upright look and help the shoe stand alone; tie dental floss to the shoe’s strap to hold it up taking into consideration that dental floss is nearly invisible it can be easily removed in the post-production process.
Another thing that you can do is stuff tissue paper or crumpled paper inside the shoe to give the footwear a straight look so that the shoe can stand alone.
When shoes are displayed on platforms in the upright position it pulls in potential purchasers, that is the reason why shoes are shown like that in stores. Achieve the desired results for your footwear images by using these tips.
Tip 3: Don’t Clutter The Frame
Cluttered backgrounds from the industry point of view or in general are a complete turn off for the viewers. In most types of product photography, a crowded background is a big no. The concept is equally applicable to footwear photography as well, if you display too many elements in the frame the subject(shoe) will lose the desired attention and buyers would be left distracted.
As you can see from the image above, too many elements in the frame steal the spotlight from the footwear. All you have to do is keep your frame simple and clean to draw the attention of customers solely towards the footwear.
Props can be valuable in terms of business’ personal branding but it can be a huge distraction for the customers, leading to less number of purchases and ultimately would leave you in no profit. In general it is ideal and advantageous to photograph every product alone.
Tip 4: Consistency is Key
Inconsistent images don’t fit in the marketplace guidelines. and look really off on your ecommerce store. While cropping the footwear image for the product listing, the retailers either crop them too loose or too tightly as shown in the image below.
This crop is too tight
This crop is too loose
Inconsistent cropping forces customers to see flaws/ default both in the product and frame. They will notice differences in lighting, differences in focus, and many other flaws.
Image Source: www.puma.com
As you can see from the image above, the website has listed the image of the shoes in the same size with accurate consistency. This creates alignment ease for the human eye to view the products without being distracted and ultimately leads to a purchase.
What you can do is create a shooting and cropping template that maintains strict guidelines that would keep your images consistent from frame to frame. If you are unable to do so the best alternative is to get your footwear images processed by a post-production company.
Tip 5: Avail the professional image editing services
There are certain other elements required to be added in a footwear image to bring out the aesthetic value in it, like adding various kinds of shadows, enhancing color, retouching and other elements. To achieve all of that an image editing company is the perfect solution.
Editing experts can easily fix any mistake a photographer makes as well as add subtle changes as mentioned above, to enhance the overall aesthetic appearance of the footwear.
Editors at EIE can dramatically improve the quality appeal of your product, through their images and provide your customers with an unforgettable shopping experience.
Here’s why You Should Choose EIE
If you are looking for a perfect outsourcing agency that can truly help you uplift the visual content of your website, you must collaborate with the most renowned outsourcing firm i.e. EIE, trusted by the top international brands for retouching their images.
With 20 years of e-commerce experience, we are pioneers of the industry. We always listen and customize images based on what you want. From simple footwear to complex-shaped ones: be it men’s, women’s, or kids, we have retouched millions of pairs.
No matter the need of your footwear brand, our high-end footwear retouching services cater to everything. So come be a part of our EIE family!