The Basics of Product Color Swapping and Product Recoloring

The Basics of Product Color Swapping and Product Recoloring

What is Color Swapping?

Color Swapping or Product Recoloring is a post-production technique through which image editors change the colors of particular products.

Oftentimes brands don’t have the time to make more than one or two samples of products but they need to show variety and variation in the pattern and color.

Considering that images play a key role in E-Commerce services. The best way you can attract your consumers is with the help of high-quality product images. People look to product photographers for this purpose but they alone cannot resolve anything until the images are ready for the market.

Furthermore, E-Commerce sites now require background color change services of the product images to match the background and overall theme of the website to make it look more alluring to the eyes of the customers and to create consistency.

The Color Swapping of any product image can aid in fixing these issues and various others that may occur due to the lighting of the production set, white balance setting in the camera, the background light or the uneven exposure of the product to the light. All these problems in the product images are easily fixed during post-production with the help of Ecommerce Image Editing services.

Additionally, Product Recoloring services can help you save on resources (namely time and money) during the production process itself. Where you would have to create multiple samples to photograph, you can create one and work with it. For instance, if you are producing a pair of shoes in 3 different colors, you can photograph one pair and then get the rest recolored into the two other variants during the post-production process.

There are three basic ways to get your product images recolored or swapped for color.

Here’s a few ways of how we at EIE provide product Color Swapping services and the various tools we use to do so with utmost perfection.

Method 1: Hue / Saturation

The first adjustment to make when recoloring a product is to alter the hue / saturation. Which can be done  by utilising the tool with the same name. It is used to isolate colors and change them by shifting the arrow from right to left. This also helps in improving the brightness by controlling the saturation.

This is one of the simplest methods to recolor a product image as all you are required to do is move the arrow around until you reach your desired shade, it’s fast and convenient for images that are plain and just need colors added to them as you don’t have to mask out separate parts. The only downside with this technique is that you are restricted to just changing the color and tone.


Option 2: Selective Color

The second method is to use the selective color tool. Using this particular method one can isolate the individual colors. This aids in improving the vibrancy and depth of the colors.

This can be achieved by opening the color panels and adjusting the C,M,Y,K (Cyan, Magenta, Yellow and Key) values individually. In addition, depending on the shade you have chosen, you can also open the individual color panels and adjust the same values according to the client’s preference/instructions.

For example, in the reference image below, if the color requested by the client is blue. You will have the  blue and cyan panels open simultaneously to adjust the numeric values (of CMYK) and achieve the color that is desired.

selective color

Option 3: Painting on Layer Masks

This is by far the most detail oriented method of recoloring. It is used when we need to isolate a particular pattern from the base product and change its color along with the original base color of the product. This method gives more control and freedom to the editor as you can apply any color and tone to particular parts of the product image you have clipped/masked.

All brands and ecommerce companies provide digital color swatches as shown below, of the color swaps they want us to make on the product image during post-production.

Painting on Layer masks

For every individual pattern that you need to swap the color of, you have to use the clipping path method and create a mask to isolate the independent layers. Next, you need to de-saturate the existing color to gray using the saturation/hue tool. You can choose to make a copy of the grey layer and change its blending mode to overlay or you can use the “color” blending mode.

Finally, take the color picker to grab the color from the swatches panel and paint it on your overlay layer. Additionally, you may also want to add a curves adjustment to the grey layer to give you full control of the tones. As you can see below, this is exactly what we have done for this particular product image.

E-commerce Image Editing

The Importance and Significance of using EIE for Color Swapping Services for E-Commerce:

In addition to the above, there are various other factors one needs to consider during production and photography that can affect the color and tone of product images and make them appear different from the real product.

The biggest being the impact of lights and their reflections of the resulting product image. During the process of production, lighting and shadow differences are more than capable of skewing the real color of the product.

The experts at EIE provide an extraordinary look to the image. Not only can we recolor product images but can also fix the faded color or blurred views in the images. We restore the natural look of the photo without making it seem overly edited.

By using EIE for your color matching, color swapping and other image retouching needs, you can ensure the repetitive product photo-shoot costs are cut, moreover you can guarantee the consistency in product colors in every shot.

Ecommerce Image Editing

Ecommerce Image Editing is the largest image processing company servicing online retailers, graphic designers, and photo studios since 2001.

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