Great product photography is pivotal for an e-commerce Company’s success. Listing high-quality visual content on your e-commerce store is one of the best ways to increase your conversion rates and bring in more customers. No matter what you are selling quality product photographs help customers learn about your products before they make a purchase.
On the other hand, poor quality images can have the opposite effect; customers are less likely to purchase an item that has blurry, unclear, or poorly-lit images.
According to research, it’s found that 70% of customers rely on product images while shopping online and 25% of returns happen because a product differs in person from what it did on a website.
So the question is how can you make sure you take great product photographs that can help you earn customers’ confidence and increase your conversion rates?
Below I have listed some of the common mistakes that you tend to commit while photographing e-commerce products and how you can correct it.
Before you hit the shutter button, you have to put some thought into what’s on the other side of the lens. The two biggest problem areas we see involve lighting and backgrounds. These are two that are most critical to get right because they are what surrounds your product in the image and allow you to really show it off to its fullest.
Lighting Products Poorly
Whether you are a professional or an amateur photographer, it’s easy to make photos look worse with advanced lighting techniques. You just need to place the three-point lighting meticulously around the product. Lighting is pretty crucial to obtain quality, focused, and professional images. While shooting your product some of the things you got to avoid are:-
1. Don’t Let Shadows Come Creeping In
- You want to banish shadows from most of your images, with white-on-white shots being a possible exception. If you are shooting in a studio, you should be lighting the product from all sides with accurate positioning of the key light, fill light and backlight. If you are shooting outdoor using natural lighting(sun), use a reflector to bounce light around all parts of the product.
- Now that you are avoiding overall low-lighting, you might think too much is probably exactly what you need. As long as you don’t have glare and your images don’t look washed out, you are good. No matter what it’s still easier to fix overly lit-images than those that are too dark during post-production.
2. Busy Backgrounds
The sophisticated and pristine background is the key to great product photography. Keep everything in the image simple and squeaky clean so that your product stands out. Propping in the images can distract the customer from the product that is actually being presented and make the image appear rushed. Because less is more.
Shooting on plain white backgrounds is an industry-standard way of presenting product images. For straight-up product-focused shots use a plain white background, you can use a white sheet, foam board, or purchase a real photography backdrop. As long as you are shooting solely on an immaculate white backdrop you are elevating your image game over so many competitors.
3. White Balance
We have observed sometimes the product appears to be in yellowish and reddish tint. It’s due to not selecting the option of White Balance in the camera. By selecting the white balance option in your camera (AWB) will keep your colors accurate and give your images high-end look. Precisely speaking, it balances the tint to produce accurate colors of the product. Proper white balance is determined by the type of light source.
Natural sunlight and standard light bulbs have warmer color temperatures, while fluorescent and LED light bulbs to tend to be “cooler.” In Auto White Balance mode, your camera can automatically detect the type of light source you’re using, but you can also adjust your settings manually. This should help eliminate any differences you may see on the screen and with the product. With accurate colors, your images will deliver trustworthy results.
4. Large Number and Innovative Images Work
For your e-commerce store listing more than one image of any product is crucial to look legit. Unlike a physical retail store, buyers can’t pick up what you are selling and examine it. You want to get them as close to that as possible.
- Capture a product from as many angles as possible or even use 360° photography to cater an innovative shopping experience for your customers.
- High-resolution images create a scope to get plenty of zooms. Because you don’t want your customers to lose trust and go somewhere else to purchase because they are unable to see a detail they want to know about.
- Inside, outside, backside, or downside of the products, all of them should have dedicated images to show buyers each and every detail. Thus, it simply means any part of the product that people interact with or ask questions about should be specifically shown.
To conclude what we understand from the above pointers is that the number of images, a variety of angles, and high-quality product images that you show your customers will significantly affect your sales. Well-shot detailed product photographs and high-end editing on them can help the customers see fabrics, patterns, designs, and other important product details that persuade and influence your customers’ decision to purchase or switch to some other website.
To avoid this, eschew common photography mistakes and maintain that consistent and clean look of your images. If you avoid these simple and easy-to-miss mistakes, the quality and value of your photos will help enhance your customer’s overall experience.
Further with great and unerring photography if you need ecommerce image editing services and require your images to look high-end, you can always use E-commerce Image editing services and tools which are both economical and expeditious.