The program that started as a simple solution for exhibiting grayscale images on monochrome displays, is now one of the most powerful image editing programs.
From fashion photography to web, and 3D product designs, almost every creative industry is touched by Photoshop. After all these years of its release, the program has become much a part of our social cognizance that ‘Photoshopping’ is now a proprietary eponym for any type of image manipulation.
In the years since its initial release, Photoshop has been constantly evolving. Version 2.5, which launched in 1992, was the first to run on Microsoft Windows, and version 3 launched two years later, added ‘layers’, allowing users to stack different media on top of each other.
The first version allowed the basic edits like stretching and skewing and smudging and blurring. And by the sixth version, new features came up; ‘healing brush’, ‘masking’, and ‘liquify tool’. Further ‘vanishing point’ and ‘puppet wrap’ helped users define and manipulate 3D objects within 2D images in Photoshop.
When the program was first created in 1987, it was intended for a much more modest purpose, but later with its advancement and a wide scope of altering images ‘Photoshop’ started to be referred to as an array of social evils.
And most of these social evils marched towards the ladies, the pressure to be beautiful and unblemished and thin, which lead to decreasing self-esteem in girls and young women who grew up believing they should look how society perceived them, based on the awful and horribly narrow standards of beauty, you know, in a , Photoshopped way.
But in the last few years thanks to body positivity and neutrality campaigns, women all over have been able to smack down the conventional standards of beauty. Finally having moved on from altering to enhancing natural beauty and the already prominent features of the models.
While many saw Photoshop blurring the line between fantasy and reality, others commend Photoshop for its ability to enhance images and make subjects look their best.
If seen from the e-commerce point of view; digital images play an essential role in the sales and marketing of e-commerce businesses. And on the other hand, if we look from the customer’s point of view ‘they won’t care how remarkable or astounding a product might be but if its images suck, they won’t purchase it.’ This single statement is enough to outline the importance of images in e-commerce and the need for Photoshopping them.
In terms of e-commerce business, Photoshop does not alter the reality, in fact, it enhances the overall visual shopping experience of customers by displaying accurate images of the products. Be it customization of products, prop removal, crafting 360-degree images, or simply retouching the products, Photoshop has simply done wonders for the e-commerce industry.
But the point is- bustling online entrepreneurs find it really difficult to work on countless images that need to be edited and upgraded before posting on the website.
The process involved in retouching the images is a complicated process that requires the skills of photoshop experts. It is often intimidating to handle this task in-house. And simultaneously it is totally a basic requirement to add an expert touch to the images.
There might be several flaws in raw images that may be required to be fixed by an image editing company. Stunning and immaculate images on your website could grab the attention of potential customers and hence lead to higher conversion rates.
With more than 200 image editing experts at EIE we are at the forefront of the e-commerce industry to serve customers with high-quality images every time.
Following are some of the pointers that will signify how experts at EIE enhance and edit images using Photoshop.
While capturing high-quality detailed images of products, photographers usually take help of certain props or altogether have to shoot products outdoors because of their gigantic size or weight. But shooting the products outdoors or with props means the images have to be photoshop by eliminating the cluttered background.
Also as per the industry standard, most of them highly recommend the use of white backgrounds. It gives the images a sophisticated look and lets your product stand out without merging in the background.
As you can see from the image above, the photographer had to capture the image outdoors because of the inability to carry the gigantic product in the studio. An online retailer would never post their products with cluttered backgrounds.
This image has been fixed in Photoshop by the method of ‘clipping path’, using the pen tool, the background is replaced with a white one. The complex design of the product required the extreme precision of an expert. Thus now the image is all-set to upload on the website with a spick and span background.
In many catalogs and e-commerce websites, mannequins are used instead of human figures to create a 3D effect of various garment items. Clothes can not be listed on the website with the mannequin inside them because mannequins are distracting, so one has to get them removed in Photoshop with ‘Ghost Mannequin Effect’.
As you can see from the image above, the grey coat is photographed by placing it on a mannequin. The mannequin has to be removed and the neck joint with the label has to be attached before listing the product on the website.
As you can see, the mannequin has been removed and the back part with a label is attached to the coat. While tweaking, carving, and conjoining, every detail is kept intact to give the coat an upright and raised look. De-creasing, Reshaping, and color enhancement of the coat are done to produce a cleaner silhouette. The result is flattering, which would appeal to the consumers.
No customer likes to view unattractive and poor quality jewelry images on any of the websites. Because of the reflective nature of the jewelry it is difficult to photograph them.
Also, some of the jewellery pieces are shot on props because of their small size. A jewelry retoucher can proficiently get the jewellery dazzling, glittering, and shining.
As you can see from the image above, the photographer has tried to capture the photo of the ring with all the features intact, but the shinny property of the jewelry left reflections on the surface on which the product is placed, creating objectionable entities in the image.
With high-end jewelry retouching, the editor has produced a notable difference between the images. The shadows are removed, the blue color of the stone and silver element of the ring has been enhanced by using various tools in Photoshop. And finally, the dazzling ring is placed on a white background.
360° images on e-commerce websites have revolutionized its customers’ shopping experience with endless creative interactive possibilities, which is both visually compelling and addictively engaging. 360°spin image is a short story narrated by the product itself that helps a customer to make better purchase decisions and relatively increase their confidence in the product and towards the e-commerce store.
As you can see in the image above, the photographer has clicked dozens of 2D shots of the couch from every angle by gradually shifting its position in a clockwise direction. Now, these multiple 2D shots are required to be stitched together cohesively to form a revolving 360° image.
Multiple 2D shots of the couch are tweaked and stitched together to obtain a rotating 3D view, which absolutely looks phenomenal and super engaging. The rotating image gives consumers the ability to zoom in on the product and rotate it to get a feel for the textures, quality, and details.
Crafting a 360° image is not a child’s play, it requires great expertise and may take upto 2-4 hours creating a single image. Thus Photoshop and its experts can make a noteable difference for your e-commerce website.
Over the years Photoshop has emerged as one of the fastest and revolutionary technologies that has completely changed the history of digital images.
And of course with more awareness around Photoshop has shifted into a positive limelight, rather than altering reality it enhances the natural beauty of humans and products.
High quality product images have become one of the crucial factor to grow the rank of ecommerce websites to a considerable extent.
To sum up we can say that there’s no conclusive proof that Photoshop alters reality, but we can objectively state that it enhances image quality.