Problems Faced by Photographers and How EIE Fixes Them in Post Production
Photography changed everything in the visual arts — and it’s changing again. Photography’s nearly 200 year history has been exciting. There are many great moments in photography’s history. Photography’s constant move towards ease, speed, economy, and ubiquity continues today and it has recently reached a new critical apex.
Photography, since its inception in the early 1800s has made a huge difference to the visual arts — and it’s constantly evolving. The biggest change that has come about has been due to the introduction of new technology. The industry has grown ten-fold in the past decade and this growth isn’t going to come to a halt anytime soon. One of the most major changes has come about in the form of e-commerce product photography, owing to the growth of the e-commerce industry in the recent past.
More and more people are moving towards online shopping platforms due to the convenience these platforms bring and the time they save. A large majority of consumers also feel they are able to choose from a greater selection of products online, as compared to in stores.
Did you know that 78% of online shoppers expect to see product images when purchasing and a whooping 93% of consumers report product images to be essential to their purchasing decisions. No matter how exceptional the quality of your products is, in most cases consumers will not purchase them if the product images are of poor quality. Your website visitors rely on your product images to understand the quality of your brand.
Construction of ecommerce product images is a three-part process:- pre-production, production, and post-production. So basically your pre-production is planning things, production is photoshoot or executing things in action and post-production is image editing or retouching.
Let’s take a look at the common mistakes that photographers make in Pre-Production and Production when working with e-commerce portals and how EIE fixes them in Post-Production.
Capturing The Details In A Product
A purchase decision confronts the consumer with a host of potential challenges when they choose to make a purchase on any e-commerce platform. As retailers it is our responsibility to represent our products as authentically as possible. It is crucial to capture all the details of a product in the images the photographers click, to make the buyer decision process and journey as unchallenging as possible. The Product Photographer needs to show consumers exactly what they are looking for in the product.
Oftentimes this is difficult to do because of various factors that could be hampering the process. For instance, it may be challenging for a product photographer to bring to view the details in accessories or apparel that have a very complex pattern or design.
On the contrary, some photographers might even capture extra details like wrinkles in the garment or in accessories like Bags and Belts.
As you can see from the image above, the photographer captured a beautiful visual that showcases the details a consumer would need to see to help them make a decision. Yet, despite their best efforts the color of the image is duller and some wrinkles have also been captured.
This is when one turns to a product photo retouching service provider.
We have smoothened the bag, sharpened the details, corrected the color and removed the wrinkles. Giving it a perfectly polished look that would appeal to the consumers.
When capturing high-quality, detailed images of products, photographers usually take the help of certain “props” to add character and body to the products they are capturing. Props can also aid in giving structure to items that may be delicate in nature, like shoes or apparel.
Props are a necessity in the production process as it is crucial for photographers to capture images of the products from all angles. More often than not, customers want to see exactly what they are buying, they wish to “study” the product from every angle possible, to rationalise the purchase.
All though the purpose of props is to add structure and body, they don’t always look appealing in the final images.
As you can see from the image above, the photographer captured the essence of the product with all necessary details, intact. However, since the image was captured with the help of a prop, it looks unfinished at this stage.
This is when one turns to a product photography retouching service provider.
We have retouched and edited this product image, using a healing tool to reconstruct the product and then smoothened to add depth and dimension. The details have been sharpened, the color has been corrected and brightened. Giving it a perfectly polished look that would appeal to the consumers.
Lighting is perhaps one of the most important and tricky aspects of product photography. In this day and age we have innumerable options (such as studio lights and lightboxes) to aid in choosing the right kind of light for photography. Despite that, it remains a highly challenging and daunting task.
The objective of the light is to highlight and brighten the product judiciously. Less lighting may conceal the small and subtle details, whereas an abundance could create hard and distasteful shadows.
To avoid complications, most product photographers prefer to use natural light, especially for real estate images. Generally though, they are unable to capture the true colours in natural light. Studio lights come with their own set of problems. They can oftentimes impact the colour of the background, making it seem either brighter or duller, thereby bringing more attention to it than the actual product itself.
As you can see from the image above, the photographer was unable to capture a visual of this watch. There is almost little to no light, making the image seem dull and bleak instead of bright. Moreover, the small details are also not clearly visible.
This is when one turns to an Ecommerce Image Editing Service provider.
By filling light in the image, brightening the background, correcting the colours, sharpening the minute details (e.g. dial, hands and roman numerals) and adjusting the contrast and brightness we have been able to indicate a noticeable distinction between the images.
Generally, reflections are caused when the beams from a source of light reach the front component of a camera lens, they can reflect and bounce off of various points of the camera lens, including the sensor, likely impoverishing the quality of the image.
These, all though problematic, are easily manageable and can be fixed by putting a black chart paper around the lens of the camera, thereby stopping the light from entering the camera at an angle and causing reflections.
Additionally, reflections can also be caused by reflective/shiny surfaces, on which the product may be placed, creating objectionable entities in the images. This makes the product image look cluttered, especially if the background is white – which is the default background colour for images that are edited for ecommerce platforms.
As you can see from the image above, the photographer captured the essence of the product with all necessary details, intact. However, since the image was captured in a studio on a shiny surface, there is a reflection that is created. This makes the image look chaotic and crowded.
This is when one turns to a product photo retouching service provider.
Using a clipping path, we have removed the product from the original image and placed it on an invisible background, where the colour of the backdrop has been added in later. As always, we have sharpened the minute details (e.g. product text) and adjusted the contrast and brightness which has produced a noticeable distinction between the images.
Under-utilising Post Production Services
While a product photographer may do their best to ensure they don’t encounter any of the aforementioned issues. It is nearly impossible to “fix” some of these problems without the help of an Ecommerce Image Editing Service provider.
Especially when photographing apparel on models, the fabric could wrinkle, from a certain angle it may look unfinished or seem like the length is not consistent.
Moreover, features like Ghost Mannequins and 360 Degree Product Spins can only be added as an element in Post Production.
As you can see from the image above, the photographer captured an extraordinary visual of the model wearing this stunning suit, which is the main focus. Although it has no visible irregularities, the wrinkles in the garment make the product image look less appealing. Moreover, the stance of the model makes it appear as though the garment leg is shorter on one side.
This is when one turns to a fashion photo retouching service provider.
We have retouched and edited this image using a variety of tools. Firstly, the lighting has been done to erase the darkness of the wrinkles that occurs due to the fabric folding over. Secondly, the liquify tool aids in warping the image by allowing the editor to pull, pucker or rotate the image, as necessary. Lastly, the stamp and healing tools are used in cohesion to (a) duplicate parts of the image, where there were once wrinkles and (b) fix the surrounding imperfections to ensure they blend into the image.
Giving it a perfectly polished look that would appeal to the consumers.
The goal of ecommerce product photography is to remove any doubt from the consumers’ mind regarding the authenticity and accuracy of the products. Additionally, product images often convey aspects of the brand identity.
So if consumers think the product might look different in reality, there is a very high chance they may not purchase it, and based on the product image quality, they could make an assessment and form an attitude about the brand’s quality.
E-commerce Image Editing Services ensure that all images convey the right quality, message and authenticity to consumers. In recent years, retailers have added 360 degree product spins to the reserve of images to get increasingly closer to “real life.”
Product images make up the foundation upon which an effective ecommerce business website builds itself and hence, should be paid attention to very closely !